Learn How to Use Social Media Marketing to Grow Your Business
A social media presence is no longer optional for small businesses. With the right plan, you can create dynamic, compelling social media content on a budget to engage your intended audience. Marketing is not just about selling a product or service. It is crucial to speak to a person’s problem – and then tell them how you are going to solve it. This course equips business owners and marketers with the tools needed to reach a target clientele on social media and create encompassing content that resonates with their target market. Learn the rules behind platform algorithms, as well as how to measure success in the social media space.
Topics to be covered include: (15 contact hours/ 1.5 CEUs)
- Social-media-specific strategy
- Content creation and planning
- Targeting and communicating with a target customer audience
- Measuring digital impact on your social media pages
This course culminates with an action project – managing your own social campaign, which will be presented in the final class. Includes 3-4 personal consultations & social media coaching for your business for approx. 8 weeks.
Kristyna “PRKristyna” Torres-Cruz Social Media Strategist & Business Owner